President’s Blog

Looking Back and Looking Ahead

A Message from Mark: President, Canadian Channel Chiefs Council I would like to share an update with all of you as we head into 2026. This is a time of both immense change and [...]

What Will Tariffs and Trade Wars Mean for the Technology Business and Channel in Canada?

In today’s increasingly globalized world, the economic landscape is constantly shifting. One of the more notable developments is the rise of tariffs and trade wars, with countries tightening borders and

May You Live in Interesting Times: A Look at Change, Uncertainty, and Timeless Business Truths as We Share C4 Member Predictions.

The phrase “May you live in interesting times” is often framed as a curse, reflecting the unpredictable nature of the world. And in today’s fast-paced, ever-shifting landscape, it certainly feels

The 5 Keys to Building Successful Partnerships

In any partnership, whether between businesses or individuals, effective communication is essential for achieving a successful outcome that will stand the test of time. When partnering, it’s crucial to understand

It’s Still About People

In our recent C4 session, we had a robust discussion around adapting leadership styles as generational transitions occur in the workplace. Leaders shared their experiences attracting and managing new graduates.

President’s Blog

We recently had an excellent C4 session hosted by our friends at Microsoft, focusing on AI and its impact on the channel. It would be difficult to find a hotter

A 2023 C4 holiday message from Mark Collins, President, C4