# News

## [C4 2025 Predictions: The Year of AI, Cybersecurity, and Market Evolution](/content/c4-2025-predictions-the-year-of-ai-cybersecurity-and-market-evolution/index.html)

As we move further into 2025, the technology landscape continues to evolve at a rapid pace. Earlier this year, members of the Canadian Channel Chiefs Council (C4) shared their insights.

## [What Will Tariffs and Trade Wars Mean for the Technology Business and Channel in Canada?](/content/presidents-blog-2/index.html)

In today’s increasingly globalized world, the economic landscape is constantly shifting. One of the more notable developments is the rise of tariffs and trade wars, with countries tightening borders.

## [May You Live in Interesting Times: A Look at Change, Uncertainty, and Timeless Business Truths as We Share C4 Member Predictions.](/content/may-you-live-in-interesting-times-a-look-at-change-uncertainty-and-timeless-business-truths-as-we-share-c4-member-predictions/index.html)

The phrase “May you live in interesting times” is often framed as a curse, reflecting the unpredictable nature of the world. And in today’s fast-paced, ever-shifting landscape, it certainly feels relevant.

## [The 5 Keys to Building Successful Partnerships](/content/the-5-keys-to-building-successful-partnerships/index.html)

In any partnership, whether between businesses or individuals, effective communication is essential for achieving a successful outcome that will stand the test of time. When partnering, it’s crucial to understand each other’s needs and goals.

## [It’s Still About People](/content/its-still-about-people/index.html)

In our recent C4 session, we had a robust discussion around adapting leadership styles as generational transitions occur in the workplace. Leaders shared their experiences attracting and managing new graduates.

## [Celebrating 40 Years of Charity and Community: The Canadian Computer Charity Golf Classic](/content/celebrating-40-years-of-charity-and-community-the-canadian-computer-charity-golf-classic/index.html)

2024 marks the 40th Anniversary of the Canadian technology industry’s preeminent event, the Canadian Computer Charity Golf Classic (CCCGC). Hundreds of participants from all sectors come together on this day.

## [Introducing Desere Ross as the New Chairperson of C4](/content/new-c4-chairperson-desere-ross/index.html)

We are thrilled to announce the appointment of Desere Ross as the new Chairperson for C4. Desere brings a wealth of experience and a proven track record of leadership.

## [C4 Profile: Fred Patterson, Red Hat Canada](/content/c4-profile-fred-patterson-red-hat-canada/index.html)

Fred Patterson is an accomplished IT sales professional with more than 25 years of ecosystem leadership and business building experience, working with industry leaders, including Symantec and Cisco.

## [C4 Profile: Welcoming Reihaneh Tabatabaei-Yazdim & Ange Valentini](/content/c4-profile-welcoming-reihaneh-tabatabaei-yazdim-ange-valentini/index.html)

C4 is excited to welcome two new members to our community: Reihaneh Tabatabaei-Yazdi, Channel Theatre Lead at Splunk Canada, and Ange Valentini, Head of Channel Sales Canada at Checkpoint.

## [C4 CIO Insider – Cloud Marketplaces: Leading With Cloud](/content/c4-cio-insider-cloud-marketplaces-leading-with-cloud/index.html)

I recently hosted two amazing CIOs: Ross Ballendine, VP of IT, Trimac Transportation, and Derek Cullen, CIO, Stikeman Elliot LLP, in a fireside chat as part of our C4 CIO.