News
C4 2025 Predictions: The Year of AI, Cybersecurity, and Market Evolution
As we move further into 2025, the technology landscape continues to evolve at a rapid pace. Earlier this year, members of the Canadian Channel Chiefs Council (C4) shared their insights.
What Will Tariffs and Trade Wars Mean for the Technology Business and Channel in Canada?
In today’s increasingly globalized world, the economic landscape is constantly shifting. One of the more notable developments is the rise of tariffs and trade wars, with countries tightening borders.
May You Live in Interesting Times: A Look at Change, Uncertainty, and Timeless Business Truths as We Share C4 Member Predictions.
The phrase “May you live in interesting times” is often framed as a curse, reflecting the unpredictable nature of the world. And in today’s fast-paced, ever-shifting landscape, it certainly feels relevant.
The 5 Keys to Building Successful Partnerships
In any partnership, whether between businesses or individuals, effective communication is essential for achieving a successful outcome that will stand the test of time. When partnering, it’s crucial to understand each other’s needs and goals.
It’s Still About People
In our recent C4 session, we had a robust discussion around adapting leadership styles as generational transitions occur in the workplace. Leaders shared their experiences attracting and managing new graduates.
Celebrating 40 Years of Charity and Community: The Canadian Computer Charity Golf Classic
2024 marks the 40th Anniversary of the Canadian technology industry’s preeminent event, the Canadian Computer Charity Golf Classic (CCCGC). Hundreds of participants from all sectors come together on this day.
Introducing Desere Ross as the New Chairperson of C4
We are thrilled to announce the appointment of Desere Ross as the new Chairperson for C4. Desere brings a wealth of experience and a proven track record of leadership.
C4 Profile: Fred Patterson, Red Hat Canada
Fred Patterson is an accomplished IT sales professional with more than 25 years of ecosystem leadership and business building experience, working with industry leaders, including Symantec and Cisco.
C4 Profile: Welcoming Reihaneh Tabatabaei-Yazdim & Ange Valentini
C4 is excited to welcome two new members to our community: Reihaneh Tabatabaei-Yazdi, Channel Theatre Lead at Splunk Canada, and Ange Valentini, Head of Channel Sales Canada at Checkpoint.
C4 CIO Insider – Cloud Marketplaces: Leading With Cloud
I recently hosted two amazing CIOs: Ross Ballendine, VP of IT, Trimac Transportation, and Derek Cullen, CIO, Stikeman Elliot LLP, in a fireside chat as part of our C4 CIO.